Datapoint: Difference in engagement rate for Twitter ads from adding a picture (target in South Africa)

Made a Twitter campaign with the same tweet with and without picture, found more difference in engagement than expected…

Screen Shot 2014-10-12 at 8.27.17 PM

The click-through rate difference seems to be 5.13±0.6% with picture vs 1.24±0.9% with no picture (target is South Africa). Interesting…

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